If they’re reluctant to order at your restaurant’s front counter, digital drive thru menu boards give them an incentive to order at your drive thru window.
However, 18–24 year olds happen be the age group that spends more on fast food than any other. Research shows that this demographic is less likely to order from a quick service restaurant at the counter. This speeds up the number of orders you can process in an hourĭrive thru digital signage is especially popular with 18–24 year olds. Segmenting menu items: Point customers to your bestselling menu items rather than having them trawl through your entire menu. To run promotions: Drive thru digital signage can be used to present eye-catching meal deal promotions.To upsell: Displays can feature high ticket items to tempt customers into additional purchases.Presales: Promote a brand new menu item at the drive thru entrance and sow the seed for a potential unplanned purchase.With the addition of drive thru digital signage, you can expect to boost sales by a further 3 – 8 percent.Ī digital signage network at the drive thru can serve multiple functions at once, for example: Research shows that restaurants with a drive thru lane can expect 70 percent of sales to occur at the drive thru window. Operationally, order status and order ready signs are good for customer management, maintaining a steady flow and keeping queues moving. Order status and order ready signs enable customers to track their order, reducing perceived waiting times. You can use restaurant digital signage to notify customers of the status of their order.Įffective communication is key to improving the customer experience. Order Status and Order Ready Digital Signs Traditional menu boards don’t have the room to list nutritional information and allergy advice in a readable format. Studies show that restaurants report a 15 percent rise in customers after installing a digital menu board.Īdditionally, if you’re a chain with 20 or more restaurants, digital signage above the counter is the place to display nutritional information or allergy advice, which are legal requirements. Meanwhile, restaurant digital signage attracts more customers too, increasing the potential to boost your sales. You can capitalize on this by displaying menu items you want the customer to see:įor example, research shows that promoting a specific menu item, digitally, above your front counter can increase sales of that item by as much as 38 percent. Industry research by screen giants, Panasonic, indicates that 74 percent of quick service restaurant customers put an easy to read menu at the top of their list for making a purchase.ĭigital displays are a great visual aid for customers ordering at the counter, immediately capturing their attention. Restaurant digital signage will increase the appeal of your menu items, making them look vibrant and highly appetizing, while making your menus easier to read.Īn easy to read menu is a top priority for your customers. You can use this data to promote specific menu items that sell well, and sell even more of those menu items.ĭisplay your menu items in stunning, high definition by positioning restaurant digital signage above your front counter. You can identify popular selling menu items of the day, week, month or year, among your customers.
RESTAURANT DISPLAY MENU UPDATE
You can quickly and conveniently switch on-screen content between breakfast, lunch and dinner menus or update content to include new menu items, without disrupting operations.Īdditionally, touch screen digital signage kiosks enable you to gather data. You can automate on screen content to recommend desserts to accompany a main meal, promote new menu items and special offers, or ask ‘would you like to go large?’įrom an operational and restaurant management perspective, touch screen digital signage systems improve day-to-day operations. This increased dwelling time is an opportunity to make recommendations and influence buying decisions. A digital ordering system gives customers a little more freedom and time to make menu selections. Touch screen digital menus are convenient for your customers, improving the ordering process, reducing waiting times and lessening queues at your front counter.Ī touch screen digital menu can boost customer spend, too. Practically, touch screen digital signage can double up, displaying your menu items and operating as an ordering system. Touch screen digital signage drives sales, while improving restaurant operations. Restaurant digital signage is a highly practical way to display your menu and drive your restaurant’s business strategy, with multiple options available. Digital signage has transformed restaurant operations and management, making menu updates quicker and easier, improving the customer experience and boosting sales.
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